Services

Exclusive, Handcrafted Prints to Elevate Your Brand

Welcome—I’m Josephine Lorelle, a surface pattern and textile designer based in Aotearoa, New Zealand. I create original, hand-painted designs that blend watercolour, acrylic, and digital techniques, bringing a modern touch to nature-inspired motifs.

My work is elegant, versatile, and tailored for brands looking to stand out. Whether you’re after a custom commission, licensing options, or a full buyout from my current catalogue, I offer flexible ways to collaborate.

Every project is personal. I work closely with you to ensure the designs not only reflect your vision but also connect with your audience.

If you’re ready to explore distinctive designs, here’s how to preview my collection below.

How to preview our designs

View My Fabric Samples — Here’s How

I print my surface designs onto fabric so you can experience the texture and colour firsthand. With over 100 samples available, you can:
Book a Zoom call to see my collection - here
Meet me in person (NZ-based). Contact me.
View the collection via my agent in Australia or the UK. Lucy@anthologyprintstudio.com
Let me know what suits you best—I’d love to show you what’s new.
View My Online Catalogue — Here’s How

New designs are added weekly to my password-protected online catalogue.
Request access here to browse the full portfolio
Sign up for my newsletter to get exclusive previews, themed collections, and trend insights
Whether you’re after seasonal or timeless prints, the catalogue is the best way to explore what’s available now.

How you can work with me

Licensing

Licence a design for an agreed period.
Bespoke

Bespoke design is a great option to work on a brief and create original work for your collections.
Full Buy-out

Acquire a design at a fixed rate, this will be yours for perpetuity and can be applied across products.

Costs

Every design I create is original, exclusive, and rooted in my hand-created artwork.

Designs start at $450 USD, which includes:
– A personalised consultation
– Print-ready Adobe files (Photoshop or Illustrator)
– High-resolution final artwork
– Pantone-referenced colour palettes
– Two colourways and size options, tailored to your needs

I also offer licensing and royalty-based options for long-term or flexible use, and bulk rates for multi-design purchases.

If you’re not sure what’s right for your project, I’m happy to talk through the options and find the best fit.

With each exclusive purchase, you’ll receive:
- A high-resolution file of your design
- Source files in Photoshop or Illustrator format
- Two color options
- Two size variations
- A full buyout, including:
  - Color palettes (with Pantone references)
  - Exclusive rights to the design (no resale or reuse)
With Licensing, you’ll receive:
- A high-resolution file of your chosen design
- Two size options
- Two colorways
- Pantone-referenced color palette
- Limited usage rights based on agreed terms and duration
Bespoke Design Service
When working with me to create a custom design, we’ll begin with an initial consultation—either in person or over the phone.
Together, we’ll finalise a creative brief outlining your vision, project scope, fees, and the agreed licensing or ownership terms.
We’ll also explore colour preferences and sources of inspiration. If helpful, I can create a visual mood board to bring these ideas to life.
Once the design process begins, you’ll have up to three rounds of feedback to refine the artwork.
Your final package includes:
- A high-resolution file of your bespoke design
- Photoshop or Illustrator source files (available upon request)
- Two colour options
- Two size options
- Colour palettes, including Pantone references
- Mockups of your design (if requested)
- Ownership of the design