Josephine Lorelle talks floral trends with her new textile collection First Light. From Simone Rocha's lily-stalked dresses to Balenciaga's blooming embellishment, from Dries Van Noten's invocation of Flemish still life painting, dark background, light seemingly emanating from the blooms, this season's florals are magnified, tactile, and purposefully placed. A celebration of craftsmanship and femininity that borders on the fantastical. The designers doing the most interesting work in this space, Julia Heuer's botanical obsessions, Ulla Johnson's artisan romanticism, understand that the craft itself is the statement.

If you’ve been following the SS26 runway reveals, you’ll know this season celebrates expressive artistry — a fusion of lucid blooms, blurred lines, and painterly strokes that bring energy and emotion to the surface.

Our latest designs take direct inspiration from these trends, featuring hyperblooms, spring buds, romantic roses, oversized florals, and richly textural motifs. Each piece reflects a balance between artistry and innovation — where handcrafted detail meets digital precision.