Josephine Lorelle

Josephine Lorelle Textile Pattern Designer based in New Zealand and onwer of Studio Lorelle

I’m a textile and surface pattern designer based in Aotearoa, New Zealand and owner of Studio Lorelle, Studio Lorelle – New Zealand’s First Dedicated Textile Pattern Studio.

I create fresh, elegant prints for apparel, products, and home decor, blending hand-painted watercolour inks and hand-painting with digital techniques.

I draw inspiration from the diverse urban flora in New Zealand and most days you can find me wandering, photographing, and enjoying the ever-changing flowers in my local neighbourhood.

With this inspiration I create painterly, textured designs, infusing each piece with graceful movement, visual intrigue and a hint of nostalgia.

I regularly attend international textile shows and am available to show you my collection online as well.

I’m Josephine Lorelle.

Recent client work

Lexy London dress pattern by Josephine Lorelle, New Zealand Textile Designer.
Josephine Lorelle Textile Design with Caftanist.
Josephine Lorelle Textile Design with Caftanist.
Scarf textile design for We-ar Clothing.
Josephine Lorelle Wallpaper Design Aspiring Walls

Designer Collective by Aspiring Walls in Resene

Josephine Lorelle Wallpaper Design, but Studio Lorelle, New Zealands first dedicated textile design studio

The Designer Collective by Aspiring Walls is a collaboration between Aspiring Walls—The Southern Hemisphere’s only manufacturer of wallpaper—and a diverse group of local artists from across the country. This unique collection brings together the finest artistic talent and the exceptional craftsmanship of Aspiring Walls' printing process to create stunning, one-of-a-kind wallpapers that are made in New Zealand. The wallpapers are available through Resene New Zealand and Guthrie Bowron NZ/ Australia.

Book a call with us.

Would you like to chat prints, view our current fabric collection, or just touch base to see what I offer? Set up a chat with us.

  • “Thank you Josephine, I can’t wait to display the new printed collection, It will be so beautiful, I love your prints” ~ Nama

  • "The prints look so pretty! I'm really happy with the look, shapes, colors, and layouts. You are so talented at bringing to life what my brain was thinking." ~ Samantha

  • Absolutely in love with Josephine's prints. Her design details and colours make it easy to make my dresses extra special. I will always come back for more. - Taryn, Bitty Bambu

  • It is amazing to collaborate with Josephine and bring her designs to life on wallpaper. Everyone needs Jo's designs on their walls! - Stacey, Aspiring Walls