Studio Lorelle

Exclusive, Handcrafted Prints

Welcome to Studio Lorelle — the creative arm of Josephine Lorelle Design Studio, based in Aotearoa, New Zealand. We specialise in producing original, hand-painted surface patterns and textile designs that fuse watercolour, acrylic, and digital artistry for a refined, contemporary aesthetic.

Our designs are created for brands who value artistry, exclusivity, and storytelling. From seasonal collections to one-off statement pieces, we offer:

Exclusive Print Licensing – secure unique designs for your brand alone.
Custom Commissions – collaborate with us to bring your exact vision to life.
Full Buyouts – own a design outright from our curated catalogue.

Every project is tailored to your needs. We work closely with your team to ensure the final prints not only align with your creative direction but also connect with your audience on a deeper level.

If you’re ready to transform your product line with distinctive, handcrafted prints, explore our latest collections below.

Licensing

Licence a design for an agreed industry and time period.
Bespoke

Bespoke design is a great option to create original work for your collections.
Full Buy-out

Acquire a design at a fixed rate, this will be yours for perpetuity.

How to preview our designs

View Our Fabric Samples

We print our designs onto fabric so you can experience the texture and colour firsthand.
With over 100 samples available, you can:
Book a Zoom call to see our collection - here
Meet us in person (NZ-based). Contact us.
View Our Online Catalogue

New designs are added weekly to the password-protected online catalogue.
Request access here to browse the full portfolio
Sign up for Studio Lorelle’s newsletter to get exclusive previews, themed collections, and trend insights
Whether you’re after seasonal or timeless prints, the catalogue is the best way to explore what’s available now.
Meet us at a Textile Show

The Design Gallery , Sydney. August 27-28
Paris Prints Textile Show, Paris, September 14-15.