Studio Lorelle

Exclusive, Handcrafted Prints

Welcome to Studio Lorelle — the creative arm of Josephine Lorelle Design Studio, based in Aotearoa, New Zealand. We specialise in producing original, hand-painted surface patterns and textile designs that fuse watercolour, acrylic, and digital artistry for a refined, contemporary aesthetic.

Our designs are created for brands who value artistry, exclusivity, and storytelling. From seasonal collections to one-off statement pieces, we offer:

Exclusive Print Licensing – secure unique designs for your brand alone.
Custom Commissions – collaborate with us to bring your exact vision to life.
Full Buyouts – own a design outright from our curated catalogue.

Every project is tailored to your needs. We work closely with your team to ensure the final prints not only align with your creative direction but also connect with your audience on a deeper level.

If you’re ready to transform your product line with distinctive, handcrafted prints, explore our latest collections below.

How to preview our designs

View Our Fabric Samples — Here’s How

I print my surface designs onto fabric so you can experience the texture and colour firsthand. With over 100 samples available, you can:
Book a Zoom call to see my collection - here
Meet me in person (NZ-based). Contact me.
See us at our next textile show.
The Design Gallery , Sydney. August 27-28
Paris Prints Textile Show, Paris, September 14-15.
View Our Online Catalogue — Here’s How

New designs are added weekly to the password-protected online catalogue.
Request access here to browse the full portfolio
Sign up for Studio Lorelle’s newsletter to get exclusive previews, themed collections, and trend insights
Whether you’re after seasonal or timeless prints, the catalogue is the best way to explore what’s available now.

Work with Studio Lorelle

Licensing

Licence a design for an agreed period.
Bespoke

Bespoke design is a great option to work on a brief and create original work for your collections.
Full Buy-out

Acquire a design at a fixed rate, this will be yours for perpetuity and can be applied across products.

What you receive

Every design I create is original, exclusive, and rooted in my hand-created artwork.

Delivery includes:
– A personalised consultation
– Print-ready Adobe files (Photoshop or Illustrator)
– High-resolution final artwork
– Pantone-referenced colour palettes (on request)
– Two colourways and size options, tailored to your needs

We offer licensing and Full Buy out options for long-term or flexible use, and bulk rates for multi-design purchases.

If you’re not sure what’s right for your project, we are happy to talk through the options and find the best fit.