Our aesthetic has always been dark, moody, with a sharp, bright light; isolated, textured, and full of nostalgia. Our cultural sensibility refuses to be bright or optimistic in the expected commercial way. NZ fashion is provocative, conceptual, often moody and defiant. Our films and theatre engage with isolation, complexity, and dark humour. Our landscape is dramatic, sometimes harsh. There's grittiness underneath the "laid-back" image.